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The Northridge Joint Venture product redefines the relationship between retailer and customer, with ultimately both customer and retailer winning.

Looking to increase finance penetration and enhance earnings instantly?
This is the solution for you!

Crowned “Best Finance Product” at the Motor Finance Europe Awards 2015, Joint Venture is a shared risk and reward model promoting good customer conduct.  Giving access to money market base rates Joint Venture ensures additional income at lower rates; complementing your manufacturer partner commitments and all your existing independent rate packages.

So how does it work?  Our Joint Venture is explained in this video: 
This is what some AM100 Top 20 dealers have to say about our Joint Venture partnership:
“..JV allows us to compete competitively for all funding opportunities, maximising our profit potential whilst delivering lower rates..”
“..a vital tool..”  
“..allows us to compete for every finance customer with competitive and customer friendly terms”

See our full testimonials here

Northridge was invited to discuss the award winning Joint Venture on the recent IMI “Driving Change” series produced in partnership with ITN Productions, ITN’s bespoke production hub.

The IMI is helping shape the future of the motoring industry, and “Driving Change” brings compelling reports on what industry leaders are doing to keep pace with change.  Advances in technology, innovation, skills and training, customer care and business development are covered in the programmes, presented by national newsreader, Natasha Kaplinsky.

IMI is the professional association for individuals working in the motor industry, and the authoritative voice of the sector.  IMI is transforming the automotive industry by setting, upholding and promoting professional standards – driving skills acquisition, establishing clearer career paths, and boosting public confidence.  IMI’s online Professional Register is here to make sure consumers are in skilled, competent and trustworthy hands.  See the IMI here.
ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors.  Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news-style items and sponsored editorial profiles.  See ITN Productions here.

For further information on Northridge’s Joint Venture please email